Project start: July 2023
Category: Legal Tech & SMEs
Zockzurück makes it easy to gamble back betting debts!
Brand strategy
Brand implementation
SEO marketing
Service Marketing
Email marketing
Google Ads
Facebook & Instagram Ads
Social media
Content creation
Funnel strategy
Web design
Web Development
Branding & Logo
Brand strategy
Brand strategy
Brand implementation
SEO marketing
Service Marketing
Email marketing
Google Ads
Facebook & Instagram Ads
Social media
Content creation
Funnel strategy
Web design
Web Development
Branding & Logo
Brand strategy
The branding reflects the different types of games and highlights the back in gaming.
IDEA
Declare war on illegal online casinos
Most online casinos had no license up until 2023, but they used manipulative marketing tricks to drive vulnerable people to financial ruin. Almost 1 million people in Germany are prone to gambling addiction, and around 80,000 of them are chronically over-indebted. With a top team of lawyers and a strong litigation financier, Zockzurück does everything in its power to demand that those affected get their money back!
obstacles
Using the law in such a way that those affected can also use their rights
Being right and getting rights are two different things. This applies much earlier than the veredict: people with gambling debts are ashamed, have often borrowed large sums from family and friends and are hiding themselves instead of seeking help and going on the offensive. The biggest challenge with Zockzurück is not only to communicate the legal options, but also to get those affected to accept them.
Our approach
We show players how to turn the tide!
Legally, all cases are the same: there was no contract, so the casinos have to pay. So that this clarity also reaches the minds of people who have their heads full of completely different worries, the positioning is clear: Zockback enables you to get your money back together with a great team of lawyers behind you. This isn't primarily about the money, but rather about you and taking control of your situation.
Together with various lawyers and debt advisors, we created guides and prepared them for SEO, developed the handbook for gamblers and created an email route behind it. Using an innovative tool, the first case assessment takes place directly digitally and anonymously, so that the inhibition threshold for those affected to seek help is lowered. A strong brand design accompanies communication across all channels and is bright, positive and energetic in contrast to the depressing advertisements from online casinos.
Digital case review
The individual initial assessment based on previous processes enables users to get immediate clarity about the chances of success and the amount of reimbursement, free of charge. At the same time, our application offers the legal team considerable relief in data collection and case processing.
Web design & SEO
100% newly developed website
Guide world with +20 blog articles
Current judgments, download area and interactive elements
Facebook & Instagram Ads
Up to 4x better click rates than industry average
Ads for eBook, awareness and case review
Extremely positive feedback from those affected
Complex campaign structure with various A/B and landing page tests
Business cards with a difference
The Zockzurück team pulls out the joker every time they hand out their business cards. Both the flyers and the business cards look like real playing cards in order to maintain the game connection even on analogue channels.
Visual branding
Zockzurück's target group is used to attention-grabbing advertising. In order to take visual action against online casinos and their triggering advertisements, we use strong, yellow branding and use eye-catching but positive accent colors - entirely in line with the overarching, positive brand strategy.
E-book
20 pages of specialist knowledge
Help for self-help, written by lawyers
Variants for those affected & debt advice
And what does the boss say?
"The collaboration with the Komsulting team was and is great, just like our website and Instagram marketing! I had some reservations beforehand because I thought of consulting as a suit and lots of buzzwords. But Erla, Tim and Eduardo are extremely pragmatic in their approach and really surprised me with their ideas and approaches, e.g. writing an eBook for those affected."
Louisa Lagaris | Managing Director Zockzurück
Zockzurück is pure legal tech to help as many people as quickly as possible:
With Editor Guides, eBook downloads or the integration of the case test – Editor
The digital case check is carried out via Typeform and allows users to assess their chances of backtracking based on many cases. If the chances are good, you can even contact the legal team anonymously if you wish. This makes the entire process quick & digital for everyone involved.
The increasingly popular newsletter from Zockzurück is created with MailerLite. The CRM system was developed in the EU and meets all GDPR requirements. When setting up the emails, Zockzurück draws on our many years of experience and measures the success of campaigns with A/B tests, reporting and more - all in one tool.
What we liked most:
The data kraken Facebook also has something good.
Erla
“We developed Zockback from the ground up and were able to put some time into the many small details together with Louisa’s team. I'm always happy when people notice the little back signs in the Ü in the logo or notice that the business card has rounded corners and looks like a joker playing card. Things like that bring a relaxedness to communication and perhaps help one or the other to gain trust.”
Eduardo
“Many people say there is far too much data being collected online – and that’s true. But it is precisely this data that Facebook has that allows us to directly address people with gambling debts and at least inform them. Despite all the ethics in this topic, I think that at Zockzurück we make sensible use of the profound possibilities.”
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