Marketing for the self-employed,
Start-ups & interested parties learn
Marketing? You can do it yourself!
Read guides, advice, tips and tricks and case studies on how to do your own marketing. Written by former MTV, Scout24 and MT.DERM marketing employees to help you.
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Use Google Ads Generator!
Step by step and interactive to your own Google Ads campaign - so that you invest your budget in yourself and not in the advertising agency.
Is it true...
Marketing myths
In our new series, we are debunking the marketing myths that surround our job, advertising and technology!
5 million in 5 days
Which marketing fraudster are you?
We're clearing up the consultant market and exposing the false promises of marketing gurus. Help us to tell them off and find out what type of marketing fraudster you are!
New contributions
Benefit from our knowledge & save yourself the marketing agency!
In our 15 years as experts, we have seen time and again how large companies have struggled to communicate their ideas in a way that customers understand. We founded Komsulting to change this - and therefore share our experience and knowledge with you to support you and your idea!
TIM, Erla & Eduardo
Category
Branding
[2024] Incredibly clever! Positioning for start-ups explained using the example of TUDO Bubble Tea Marketing
Positioning for start-ups and small companies has a major impact on marketing success, especially at the beginning. Many founders position themselves
Exclusive guide: Start Up Branding + 7 steps to successfully create brands!
You know your CLV to the eighth decimal place, but your brand still looks like it was homemade? Read how you can make your brand the most important asset of your start-up.
Honest guide: Employer branding for start-ups + 5 strategies to improve your employer brand
Employer branding for start-ups requires a lot of strategy and very little fruit basket. You can learn how to fill your positions with great marketing in our guide.
The guide for recruiting employees for social organizations
With our guide, social organizations can improve their chances of recruiting employees and build effective employer branding.
How to find new employees for your law firm with employer branding
Finding employees for law firms and boutiques is not easy. Discover how you can quickly build employer branding with little effort and fill vacancies without expensive advertisements on LinkedIn and Co.
Branding Case Study: 5 mistakes Nintendo made that ruined the Wii U's brand marketing - and what you should avoid them!
In our case study, learn how one of the most famous companies in the world ruined their brand and product with poor marketing and find out which mistakes you should avoid.
CATEGORY
Strategy
The ultimate guide for freelancers & beginners: Find and use the right marketing channel!
With the variety of marketing channels available, it is crucial to develop a sound strategy. This guide provides you with a comprehensive overview and practical insights to
Product marketing strategies for start-ups, and where your competitors are failing
The marketing of early-stage start-ups is particularly dependent on a well-thought-out strategy. Find out what you need to consider in our guide!
Every lawyer should know these 6 marketing laws!
Learn the basics of marketing for lawyers and law firms and deepen your knowledge of client acquisition, web design and more - written by experts!
Renowned experts reveal: How lawyers and law firms use marketing to win clients.
As a small law firm, finding clients these days is becoming harder and harder. With good marketing and web design you can continue to secure mandates.
Branding Case Study: 5 mistakes Nintendo made that ruined the Wii U's brand marketing - and what you should avoid them!
In our case study, learn how one of the most famous companies in the world ruined their brand and product with poor marketing and find out which mistakes you should avoid.
Expert instructions: Create and write Google ads yourself step by step
We'll take you by the hand step by step so that you can write and place your own Google ads effectively and quickly, even as a beginner.
What about your marketing skills?
Take the marketing quiz & find out!
CATEGORY
Online Marketing
Marketing myth #19 uncovered! Why do you get vouchers and discounts for newsletter subscriptions?
You've probably already taken advantage of online retailers offering vouchers and discounts for newsletter subscriptions. Many of our friends have asked us why companies offer a
The ultimate guide for freelancers & beginners: Find and use the right marketing channel!
With the variety of marketing channels available, it's crucial to develop a sound strategy. This guide provides you with a comprehensive overview and practical insights to help you find the most effective
5 great tips: Metricool makes social media marketing time-saving for the self-employed
Social media marketing for the self-employed and start-ups is crucial to building a strong online presence cost-effectively. But how do you balance day-to-day business with effective social media management? Let's take the
Insider tips: This is how social organizations become successful on social media
With our instructions, social organizations can professionally implement their marketing on social media (Facebook, Instagram and Co.).
Expert instructions: Create and write Google ads yourself step by step
We'll take you step by step so that you can write and place your own Google adverts effectively and quickly, even as a beginner. It's best to take
Category
Offline marketing
The ultimate guide for freelancers & beginners: Find and use the right marketing channel!
With the variety of marketing channels available, it is crucial to develop a sound strategy. This guide provides you with a comprehensive overview and practical insights to
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Latest news
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Social & Sustainable
The cheat sheet for sustainable marketing! Instructions and 5 statistics for reducing Co² in your advertising
When you hear "sustainable marketing", many people think of companies that advertise in a green way, organise their business processes sustainably or promise investors that they will invest in green products.
You can find even more tips - and insights into our daily work - on Instagram or LinkedIn!
Category
Learning
[2024] Incredibly clever! Positioning for start-ups explained using the example of TUDO Bubble Tea Marketing
Positioning for start-ups and small companies has a major impact on marketing success, especially at the beginning. Many founders position themselves
Ultimate marketing scammer guide revealed: 15 tricks scammers use to scam self-employed people out of their money +court trials!
Marketing scammers lurk on Instagram and the like with sleazy methods and mean tricks to rob self-employed people and people without much experience in marketing of their money.
Marketing myth #7 debunked! Is my mobile phone listening to me & switching on personalised advertising?
"Is my mobile phone listening to my adverts?" is one of the most searched questions on Google about advertising. And quite rightly so! Because Facebook
Marketing myth #19 uncovered! Why do you get vouchers and discounts for newsletter subscriptions?
No doubt you've already taken advantage of online retailers offering vouchers and discounts for newsletter subscriptions. Many of our friends have told us
Product marketing strategies for start-ups, and where your competitors are failing
The marketing of early-stage start-ups is particularly dependent on a well-thought-out strategy. Find out what you need to consider in our guide!
Honest guide: Employer branding for start-ups + 5 strategies to improve your employer brand
Employer branding for start-ups requires a lot of strategy and very little fruit basket. You can learn how to fill your positions with great marketing in our guide.
Category
Business
Ultimate marketing scammer guide revealed: 15 tricks scammers use to scam self-employed people out of their money +court trials!
Marketing scammers lurk on Instagram and the like with sleazy methods and mean tricks to rob self-employed people and people without much experience in marketing of their money.
Ultimate guide: Starting a business with the job centre + 2 grants for self-employment
Setting up a business with help from the job centre is a little-known opportunity for people on income support to get out of unemployment and at the same time not only get something
Category
Tools
5 great tips: Metricool makes social media marketing time-saving for the self-employed
Social media marketing for the self-employed and start-ups is crucial to building a strong online presence in a cost-effective way. But how do you balance day-to-day business with effective social media marketing?
Instructions: With Notion, self-employed people manage everything
We are Notion Partners - Find out with our instructions how you can optimize your work processes, collaborate more efficiently and create a structured document collection.
Start-ups
[2024] Incredibly clever! Positioning for start-ups explained using the example of TUDO Bubble Tea Marketing
Positioning for start-ups and small companies has a major impact on marketing success, especially at the beginning. Many founders position themselves
Product marketing strategies for start-ups, and where your competitors are failing
The marketing of early-stage start-ups is particularly dependent on a well-thought-out strategy. Find out what you need to consider in our guide!
Exclusive guide: Start Up Branding + 7 steps to successfully create brands!
You know your CLV to the eighth decimal place, but your brand still looks like it was homemade? Read how you can make your brand the most important asset of your start-up.
Honest guide: Employer branding for start-ups + 5 strategies to improve your employer brand
Employer branding for start-ups requires a lot of strategy and very little fruit basket. You can learn how to fill your positions with great marketing in our guide.
Lawyer Marketing
Every lawyer should know these 6 marketing laws!
Learn the basics of marketing for lawyers and law firms and deepen your knowledge of client acquisition, web design and more - written by experts!
Renowned experts reveal: How lawyers and law firms use marketing to win clients.
As a small law firm, finding clients these days is becoming harder and harder. With good marketing and web design you can continue to secure mandates.
How to find new employees for your law firm with employer branding
Finding employees for law firms and boutiques is not easy. Discover how you can quickly build employer branding with little effort and fill vacancies without expensive advertisements on LinkedIn and Co.
Social organizations
Rules for marketing social organizations
We do social marketing and help social organizations with our guidance to carry out good communication on their own
Insider tips: This is how social organizations become successful on social media
With our instructions, social organizations can professionally implement their marketing on social media (Facebook, Instagram and Co.).
The guide for recruiting employees for social organizations
With our guide, social organizations can improve their chances of recruiting employees and build effective employer branding.
