Project start: March 2023
Category: Self-employed people & start-ups
This is how Anna Kniaz paints Berlin with BRUSH
Brand strategy
Brand implementation
SEO marketing
Service Marketing
Email marketing
Google Ads
Facebook & Instagram Ads
Social media
Content creation
Funnel strategy
Web design
Web Development
Branding & Logo
Brand strategy
Brand strategy
Brand implementation
SEO marketing
Service Marketing
Email marketing
Google Ads
Facebook & Instagram Ads
Social media
Content creation
Funnel strategy
Web design
Web Development
Branding & Logo
Brand strategy
The brand colors are inspired by the colors of the sunset in summer
IDEA
Art to break the ice
Many people find it difficult to have new encounters and get to know other people. Anna Kniaz is an artist from Berlin, and her BRUSH events start exactly there: getting to know people through art! Whether through date nights, meet-ups or with her project Herzpinsel - with BRUSH Berlin not only becomes more colorful, but also a little less cold.
obstacles
No time, but a lot of competition
There is no shortage of leisure activities in Berlin. Whether it's for shared birthday parties or dating options, the market is huge and it's hard to get noticed on a budget. Especially when Anna, as a one-woman entrepreneur, cannot take care of business and marketing at the same time.
Our approach
Branding and campaigns that the target group loves!
With BRUSH we have developed a clear positioning strategy that has enabled us to hit the right nerve of the target group both in the design and campaigns. The shape and color of the brand invite you to get to know each other and try out new things, while the website, including the store highlights the advantages of Anna's offer to suit the target group, depending on the offer.
Advice
Explanation of the most important marketing rules
Explanation of Google Ads and Facebook / Instagram Ads
Personal support of the entire project
Web design including store
Web design with great customer feedback
Even without us being easy to manage & change for Anna
Incl. store integration for digitally booking tickets and purchasing paintings
Brand strategy & design
Our brand strategy is playful and colorful and focuses on what sets Anna and BRUSH apart from the competition: the connection that painting together can create. Color gradients that are reminiscent of a summer evening and brand elements that symbolize the uncertainty and connection when getting to know each other visually convey the BRUSH brand to the urban target group.
Google Ads & Instagram Ads
Texts that the target group loves
Click rates up to well over 40% (industry average: 11%)
A/B tests and data evaluation for further event planning
What does the boss say?
“Erla and Tim always gave it their all and were always there to answer my (many) questions. Not only was I impressed by all the designs and the concept behind them - writing the texts for the campaigners was also a lot of fun! And because they both showed me Google Ads and Instagram at the same time, I can now continue my marketing myself.”
Anna Kniaz | Owner of BRUSH
We used these tools to develop BRUSH and support Anna.
With Typeform, Anna turns her website visitors into customers by allowing them to send individual requests for company events, bachelor parties and more directly digitally. Anna receives information directly and can react immediately.
The entire concept and project management was handled by Notion, so that Anna and we had all the information, designs and plans in one place and always digitally available.
We developed the BRUSH website with WIX. Not only did this allow us to quickly realise our vision for the branding, but above all, Anna can easily and quickly manage changes, events and even her store herself.
We created our templates for BRUSH's social media posts sing Canva, so that Anna can quickly and easily use and modify them herself. At the same time, Canva is well connected to Metricool, which saves a lot of time when posting.
We use Metricool to plan social media posts, which are previously designed in Canva based on the brand guidelines. This allows content to be published on the BRUSH profile and campaigns to be planned without Anna having to be on her mobile phone.
It is important to be covered as a service provider. Together with eRecht24, we have drawn up general terms and conditions and data protection regulations that provide customers with the best possible information and are warning-proof.
What we liked most:
Good marketing rarely depends on budget!
Tim
“Together with Anna, we created texts and advertisements that, on the one hand, reflect BRUSH, but on the other hand fully address the target group. My highlight is definitely the Google Ad “Not interested in brush pics? Then you’ve come to the right place at BRUSH…”, “We already knew in the creative process that it would be a hit.”
Erla
"I think the nice thing about BRUSH is that we really take up the whole spectrum of the topic of getting to know each other. Dating is of course the most obvious topic, but the Heart Brush project is also art for getting to know each other and has an incredibly beautiful approach."
And when to paint
we together?
Tell us more about your idea and let's find out how we can move your business forward together!
